The Influence of Search Engine Optimization, Social Media, And Internet-Based Advertising Against Online Purchase Decision In Students of Faculty of Economics of Samudra University

Abstract

The new media changed the style of marketing and communication, but also affect the characteristics of consumers themselves. In addition, the internet not only offers consumers a more efficient way to shop amid the busyness, consumers are able to easily see a product and service, to compare, and also help create better relationships between sellers and buyers. The purposes of this research are to know and analyze partially Search engine optimization, social media, and internet-based advertisement in influencing an online purchase decision. This article also analyzes simultaneously search engine optimization, social media, and internet-based advertisement in Influence online purchase decisions. This article is descriptive quantitative explanatory research with a population in this study is a student of the Faculty of Economics, University of Samudra. The sampling technique used is accidental sampling. Methods of data collection were conducted by interviews, questionnaires, and documentation studies. Data analysis method is done by multiple linear analysis methods. The results showed that 1) search engine optimization, social media, and internet-based advertising partially have a positive and significant Influence on online purchase decisions. 2) Search engine optimization, social media, and internet-based ads simultaneously have a positive and significant online purchase decision.